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    Braving the Cold – Without Sacrificing Style

    When the temperature drops, getting dressed can feel less like self-expression and more like survival. It’s easy to reach for the classic black puffer – dependable, timeless, and always practical. And while there’s absolutely nothing wrong with that winter staple, it can sometimes blend into the greyest of days.

    That’s where colour comes in.

    A rich blue, a soft mint tone, even a subtle pattern — small shifts like these can elevate not just your outfit, but your mood. On the coldest winter mornings, that lift can make all the difference.

    Across Canada, Winter Isn’t One-Size-Fits-All

    Depending on where you are in the country, “cold” can mean very different things. In Alberta, winter dressing often requires a strategic approach: thermal layers, insulating knits, and coats built for true sub-zero temperatures. In BC, winter tends to be milder – cool and damp rather than deeply frozen — allowing room for lighter layers and more versatile outerwear.


    That’s why each year, Olsen curates an edited and intentional assortment of outerwear shaped by customer feedback, best sellers, and real-life cold-weather needs. This year’s lineup – now on sale – delivers warmth, thoughtful details, and a refreshing dose of colour.

    Modern Warmth Meets Minty Freshness

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    Modern Warmth Meets Minty Freshness

    This longline grey puffer is winter dressing at its smartest. Subtle allover sheen adds polish, while the featherless fill mimics the softness and loft of natural down – performing beautifully even in wet conditions.


    Styled with a mint textured knit and coordinating scarf from the Soft Vibes collection, the look shows how a touch of colour can brighten even the chilliest January day. Grey corduroy pants and neutral boots ground the palette, keeping it soft, modern, and wearable.


    Why it works:

    • Longline silhouette offers maximum warmth and coverage
    • Storm cuffs and a functional hood provide practical protection
    • Soft Vibes mint tones refresh classic winter neutrals

    Coat details:

    Featherless down alternative, side seam zipped vents, storm cuffs, 2-way zipper, toggle drawstring hood, interior pocket

    100% Polyamide

    Sustainable Warmth in a Mood-Boosting Hue

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    When winter feels endless, a burst of colour can go a long way. This light aqua hooded puffer is crafted with REPREVE® – the world’s leading recycled fibre made from plastic bottles – offering cozy warmth with a more sustainable edge.


    Paired with soft greys from the Soft Vibes collection, the look feels crisp, clean, and quietly cheerful. A tonal fringed scarf adds texture, while charcoal pants and grey suede boots keep the outfit balanced and polished.


    Why it works:

    • Aqua instantly brightens cloudy winter days
    • REPREVE® insulation offers warmth you can feel good about
    • Grey layers let the colour shine without overpowering

    Coat details:

    Water repellent, storm cuffs, double zipper, toggle hood, zipped pockets, interior pocket

    100% Polyester

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    Cozy, Featherless, and Frosty-Toned

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    Cozy, Featherless, and Frosty-Toned

    For lovers of cool, calming colour palettes, this dusty blue puffer is a winter essential. Designed with a featherless down alternative, it delivers lightweight warmth with the softness and loft you expect — without the bulk.


    Styled with tonal blue layers from the Soft Vibes collection, the result is a frosty, modern monochrome look. Baby-blue accessories add depth, while mid-wash denim keeps it relaxed and effortlessly wearable.


    Why it works:

    • Tonal dressing always feels polished, even when casual
    • Featherless fill stays warm in damp conditions
    • Dusty blue pairs seamlessly with Soft Vibes’ cool palette

    Coat details:

    Featherless insulation, removable hood, double zipper, zipped pockets, interior pocket

    100% Polyamide

    For the West Coast: Cozy Layers Without the Bulk

    Not every winter calls for a heavy puffer. Along the West Coast, where temperatures are milder and snow is less frequent, outerwear needs to offer warmth without weight and comfort without over-layering.


    Olsen’s non-puffer styles are designed with this balance in mind — offering cozy insulation, thoughtful detailing, and polished versatility ideal for BC’s cool, damp days.

    The Faux Shearling Jacket – Soft, Luxurious, and Effortlessly Chic

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    Fully lined in plush faux fur, this faux shearling jacket delivers instant warmth with a refined feel. Faux fur trim at the high neck, cuffs, and hem adds both insulation and understated elegance, while a two-way zip allows for flexible wear.


    Why it works for milder climates:

    • Warm, plush lining without heavy padding
    • Elevated faux fur details add polish
    • Easy to layer without overheating

    Coat details:

    Two-way zip front, faux fur trim, fully lined

    100% Polyester

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    The Reversible Hooded Jacket – Two Looks, One Smart Investment

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    This reversible hooded jacket offers versatility at its best. One side features a sleek nylon finish with zip pockets, while the other reveals a cozy faux fur interior — giving you two distinct looks in one piece. With an attached hood, functional drawstrings, and light elastic banding at the waist, it’s a flattering, adaptable option for ever-changing coastal weather.


    Why it works for milder climates:

    • Reversible design adapts to weather and outfit
    • Lightweight warmth for fluctuating temperatures
    • Faux fur side adds instant coziness when needed

    Coat details:

    Reversible design, zip pockets, attached hood, elasticated waist

    100% Polyester

    Cold Weather, Warm Style

    Winter dressing doesn’t have to mean giving up on style. With outerwear that blends warmth, function, and uplifting colour, even the coldest day can feel a little lighter. Whether you’re bundling up for Alberta’s deep freeze or layering for West Coast cool, Olsen’s outerwear assortment – now on sale – is thoughtfully designed for real Canadian winters.

    Soft layers, fresh colour, and practical details.

    That’s winter style, softened.